Straight talk about entering Germany.

No theory. No fluff. Practical perspectives from someone who has done the work on the ground.

Entering the German Market: The 7 Mistakes International B2B Companies Make

Germany is Europe's largest industrial market. It is also one of the most unforgiving ones for companies that arrive unprepared. These are the seven mistakes we see again and again.

Market Entry4 min read

Why Germany is Harder Than You Think, and Easier Than You Fear

Every company that has entered Germany successfully will tell you the same thing. It was harder than expected in the beginning, and more rewarding than expected once it worked.

Fractional Management5 min read

Fractional, Interim, or Consultant: Which One Does Your Germany Entry Actually Need?

You have decided Germany is your next market. Now comes the question most companies answer too quickly: who should lead the entry?