HomeWhy LANDFALL

The Man Behind LANDFALL

Not a consultant who advises. An operator who delivers.

LANDFALL Germany was built on a simple observation. Most people who advise on market entry have never actually sold anything in the market they are advising on. Alexander Haas has. For 20 years, in industries where no product sells itself.

Alexander Haas, Founder of LANDFALL Germany

You are not paying for a nice presentation. You are paying for execution and results.

LANDFALL Germany reverses the conventional market entry approach. Validation first. Not company formation. Not hiring. Validation first.

I have spent 15 years selling technically complex industrial products in markets where nothing sells itself. Five years in structural steel, five years in mechanical engineering components, five years as managing director responsible for sales, logistics, and P&L in construction chemicals for heavy-load infrastructure.

In every one of these markets, the customers were demanding, the requirements highly specific, and the sales cycles long. I am equally comfortable negotiating with a site manager on a construction site and presenting to a C-level board.

I have opened markets in Austria, Poland, Czech Republic, Denmark, and Kazakhstan. I know what it takes to enter a market from zero, with no existing structure.

I have also worked inside Dutch, Polish, Japanese, British, American, and Chinese companies based in Germany. I know what international headquarters expect from their German operation, and where those expectations collide with reality. I know the blind spots on both sides.

When you work with LANDFALL Germany, you work with me from the first conversation to the final handover. Not a junior. Not an agency. The founder himself.

20

Years Experience

B2B Sales and Leadership

15

Years Industrial B2B

Mechanical Engineering, Steel, Construction Chemicals

5+

Countries

experienced international working and requirement

Germans are known for being direct. So is he. If your product is not ready for the German market, he will tell you early, clearly, and without sugarcoating. That honesty is part of what you are paying for.

Ready to work with someone who has done this before?