Home→The LANDFALL Method→Phase 2: Market Build
Phase 2 · Market Build
Your first real pipeline in Germany. Built by someone who knows how to open doors.
Phase 1 gave you the answer. Phase 2 proves it in the market. We go operational, approach your target companies directly, and build a qualified sales pipeline from scratch. Everything we learn goes straight back to you.
When does PHASE 2 make sense?
- Your Phase 1 result was Go and you are ready to move into active market development.
- You have validated your product fit but have no contacts, no pipeline, and no presence in Germany yet.
- You want real market feedback from real sales conversations, not from another desk research report.
- You need someone who can operate independently without constant briefing and supervision.
What you gain
- Direct outreach to 30 to 60 target companies in your segment
- First qualified sales conversations and a structured lead pipeline
- Bi-weekly structured feedback reports: what German buyers say about your product, your pricing, and your positioning
- Real time market intelligence that allows you to adjust your approach before structural investments are made
- All contacts, all pipeline data, and all documentation belong to you
"The pipeline and all contacts belong to you. Always."
How it works
- 1
Month 1
Target list and outreach preparation
We align on the ideal customer profile, the outreach approach, and the key messages for the German market.
- 2
Month 1 to 3
Active outreach and first sales conversations
We approach your target companies directly, qualify leads, and run first meetings.
- 3
Every two weeks
Structured feedback report
We discuss findings, adjust priorities, and make decisions together.
- 4
Month 3 to 12
Pipeline deepening and first offers
As conversations mature, we move leads towards concrete proposals and first pilot opportunities.
What happens next?
When the pipeline is strong enough and first pilot customers are in sight, we move into Phase 3, the scale and handover. You decide when that moment has come. Not us.